Melbourne-based Daniel Swanton decided that his garage would serve as his make-shift office for cold calling small businesses to build their website. In 2015, EMD Digital was established to offer creative web design & development services to the SME market in Melbourne.
Since then, the agency has grown year on year to become the experienced collective of digital designers and project managers it is today. Once a one-man enterprise, EMD Digital now boasts a national client base of over 400 businesses in health and well-being, retail, property & construction, hospitality, IT & technology, finance, not-for-profits, education and professional services.
“Since the pandemic hit in March 2020, we have seen a significant increase in the way SME’s prioritise and focus their marketing efforts towards a digital first approach,” says Daniel. They say luck is opportunity meets preparation, and with Daniel’s prior experience in digital advertising and marketing notes, the pandemic was a way to expand EMD Digital even further. “On the back of state and federal government funding to various health departments and direct to small businesses, we’re thrilled to have won numerous projects for a range of government funded organisations, start-ups and SME’s over the past 12 months,” he says.
One such government fund, a whopping $3.9 million, was awarded to The Royal Women’s and Mercy Hospitals Endometriosis research team run out of Melbourne University to improve the diagnosis and treatment of women and girls with endometriosis. EMD Digital has recently been engaged as the partnering digital creative agency to work with the research team, led by Professor Peter Rogers and a team of 12 to develop their website, content, branding and digital assets. Foundation member Dr Keryn Harlow said of the partnership, “Upon searching for the right creative digital agency in Melbourne, we discovered EMD Digital. Not only does their superior work speak for itself but they are truly passionate about their clients and fully understood & comprehended the vision & purpose of our research team, we are looking forward to collaborating with Daniel and his team over the next 5 years.”
With the project set to launch over the coming months, it’s evident that EMD Digital are continuing their success well into 2021. With an upward trajectory and onboarding more new clients than ever in the health & not-for-profit space, the company is continuing to scale upwards and expand both their team and services offered. This comes off the back of another recent government funded project won by EMD Digital, soon to launch in the mental health space working alongside Royal Melbourne Hospital’s Neuropsychiatry department.
EMD Digital pride themselves on their ability to understand and comprehend not only the business and digital requirements of their clients, but their why. Getting to the heart of understanding what drives their clients to do what they do has allowed Daniel and his team to successfully launch thought provoking and high performing websites time and time again – consistently going above and beyond all expectations.
Proof of impeccable client satisfaction is evident in EMD Digitals 100% 5 star client ratings seen across multiple review websites. “The greatest strength of EMD Digital is their ability to conceptualise and execute a website beyond the client’s scope of imagination,” raves Chae Jeong, president of Sydney-based not-for-profit organisation, Echo Australia.
With the coronavirus pandemic now a year on, it’s beyond clear that digital design agencies like EMD Digital are benefiting from a post-pandemic world, but they are not the only ones. Although it’s now more crucial than ever to ensure you amplify your digital footprint and stand out from the crowd in a cluttered digital ecosystem, companies going digital have an untapped potential for explosive growth, as they are now putting the time and strategies in place to be able to reach more people than ever before. This shift towards digital marketing has certainly elevated EMD Digital into an impressive digital agency, and ensures they are one to watch in the years to come.
To learn more about EMD Digital, visit their website here.
