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Netflix Price Rise in Australia: New costs for every plan revealed

by News Desk
August 14, 2025
in Top Stories
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Netflix price rise in Australia
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Netflix price rise in Australia has arrived, and it impacts every single plan. Australian subscribers will see higher charges across all tiers, with the new rates applying from their next billing cycle.

What’s changing?

The latest Netflix price rise in Australia affects all three subscription levels:

  • Standard with ads increases from AU$7.99 to AU$9.99 per month
  • Standard (no ads) jumps from AU$18.99 to AU$20.99 per month
  • Premium rises from AU$25.99 to AU$28.99 per month

The cost to add an extra member to your account has also gone up. On the Standard with ads plan, it is now AU$6.99 per month, while the Standard no-ads plan requires AU$8.99 for each extra member.

Over the past 12 months, the cheapest Netflix plan has risen by nearly 43 percent. The ad-free Standard plan is now 25 percent more expensive compared to last year.

Why are prices going up?

Netflix says it is increasing prices to continue investing in new movies, series, and original productions. The platform has been adding dozens of new releases each month, and the higher subscription fees are intended to fund this growth.

The latest Netflix price rise in Australia also follows the removal of the $12.99 basic plan earlier this year. That plan had offered ad-free viewing at a lower cost but was discontinued, making entry-level access to ad-free streaming more expensive.

Additionally, Netflix has tightened its rules on password sharing. Accounts are now meant for a single household, and anyone outside that household must be added as an extra member for a set monthly fee.

How it compares with other streaming services

After the Netflix price rise in Australia, the platform sits at the top end of the Australian streaming market.

  • The Standard with ads plan at AU$9.99 is still cheaper than Disney+ at $15.99 and Binge at around $22, but it comes with content limitations and advertising.
  • The Standard no-ads plan at AU$20.99 offers Full HD streaming, two simultaneous streams, and downloads.
  • Premium at AU$28.99 delivers 4K Ultra HD, HDR, spatial audio, and up to four streams at once, with downloads available on six devices.

By comparison, Apple TV+ and Prime Video remain under $15 a month, offering competitive libraries at a lower cost.

Which plan is right for you?

For budget-friendly streaming

If you can tolerate ads and some missing content, the Standard with ads plan is still the cheapest way to keep Netflix.

For couples or small households

The Standard no-ads plan is a balanced choice, with better video quality and no interruptions.

For larger households or tech lovers

The Premium plan offers the best streaming quality and the most screens. While the Netflix price rise in Australia makes it more expensive, sharing costs legally within your household can make it worthwhile.

Steps to take now

  • Check your billing date so you know when the higher price starts for your account.
  • Review your plan usage and decide whether you need all the features you are paying for.
  • Consider extra members if you want to share legally outside your household.
  • Compare competitors to see if another service meets your needs for less money.

Navigating the Netflix Price Rise in Australia

The Netflix price rise in Australia marks another step in the streaming giant’s strategy to increase revenue while continuing to expand its library.

While the changes mean paying more, there are still ways to manage costs by switching plans, sharing legally, or exploring other platforms. Staying informed and adjusting your subscription can help you get the most value from your entertainment budget.

Tags: australianetflix
News Desk

News Desk

The Australian Business Journal News Desk covers stories both nationally and internationally, highlighting the work of entrepreneurs, thought leaders, business owners and creatives.

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