Growth can put business owners in an uncomfortable position.
Revenue increases, the team expands and opportunities are coming in, but the financial decisions get harder. Divya Singh has spent more than 20 years helping businesses work through those decisions.
An award-winning Fractional CFO with experience spanning finance, operations, human resources and organisational leadership, she has seen how quickly growth can become difficult to manage when financial strategy and day-to-day operations fall out of step.
As founder of Truerock Consulting, Singh brings that experience to Australian SMEs, particularly women-led and purpose-driven organisations that need senior financial expertise without hiring a full-time CFO.
A Career Connecting Finance With Business Operations
Throughout her career, Singh has held leadership responsibilities across finance, operations, human resources and legal functions. Her experience includes financial transformations, mergers and acquisitions, international expansion and helping organisations build the internal capabilities needed to grow.
Working across these areas has given her a perspective that extends beyond traditional financial management. Decisions about expansion, recruitment or investment may begin with financial analysis, but their success often depends on whether the organisation has the right people, processes and management structures in place.
These experiences informed her decision to establish Truerock Consulting, where she works with founders and leadership teams facing similar challenges.
Making CFO Expertise Accessible to Growing Businesses
One of the challenges facing growing Australian SMEs is knowing when they need senior financial leadership. Many reach a stage where bookkeeping, accounting and compliance support are no longer sufficient for the complexity of their decisions, yet employing a full-time CFO may be difficult to justify.
Truerock Consulting addresses that gap through fractional CFO services, providing financial oversight and strategic advice tailored to each organisation’s needs.
Its services range from strategic financial reviews to ongoing CFO support across cash flow, budgeting, forecasting, governance, board reporting and operational improvement.
Rather than applying a standard approach, she assesses each organisation’s stage of growth, existing capabilities and immediate priorities to determine what level of support is appropriate.
An established business managing several entities may need stronger consolidated reporting and governance, while a founder preparing to expand may require more reliable forecasts, clearer financial controls and greater confidence in cash flow decisions.
Why Financial Leadership Involves People and Culture
A distinguishing feature of Singh’s approach is the attention she gives to the human and operational aspects of financial management.
Having led functions beyond finance, she understands how organisational culture, communication and leadership capability influence financial performance.
A new reporting system may improve visibility, but its usefulness depends on whether employees understand how to use it. Similarly, a financial strategy can identify opportunities for growth, yet implementation requires alignment between the people responsible for budgets, operations and delivery.
Through Truerock, Singh combines financial strategy with process improvement, leadership mentoring and team capability development, helping organisations build sustainable systems and the internal knowledge to maintain them.
This perspective is particularly relevant to her work with women founders and purpose-driven organisations, including not-for-profits, where financial decisions often involve balancing commercial sustainability with broader organisational objectives.
Singh is also passionate about women in leadership and creating workplaces where people feel confident contributing, developing their skills and taking on greater responsibility.
Bringing Financial Conversations Beyond the Boardroom
Alongside her consulting work, Singh shares her experience through speaking engagements, including at the AusMumpreneur National Conference.
Her presentations draw on practical examples from her career to explore financial clarity, business growth, leadership and workplace culture.
For Singh, these subjects are closely connected. Understanding financial performance is important, but business owners also need to recognise how their decisions affect people, operations and their organisation’s capacity to grow.
Having spent two decades managing financial and operational complexity, Singh now helps other leaders make sense of it, strengthen their organisations and approach growth with greater clarity.
To learn more about her approach and how it can benefit your business, visit truerockconsulting.com.au or get in touch here.
