Good strategy can be the difference between a business that simply keeps pace and one that knows exactly where it’s going next.
Across Australia, strategy consultants are helping businesses navigate everything from rapid growth and market expansion to digital transformation, operational challenges, and changing customer expectations. The best of them combine commercial experience with a clear understanding of what’s happening in the market and in technology, helping leaders make better decisions and turn ambitious plans into practical action.
Whether you’re looking for fresh perspective on an existing business, preparing for your next stage of growth, or tackling a particularly complex challenge, these are some of the top strategy consultants in Australia worth knowing.
Martin Kloeckner
Strategy can look convincing on paper. The harder test comes when it meets budgets, existing systems, competing priorities and the people expected to make it happen. Martin Kloeckner has spent his career working on both sides of that divide.
Based in Sydney, Martin brings more than 15 years of experience across consulting, technology, partnerships and entrepreneurship in Europe, Latin America and Australia. He has co-founded and scaled a business, advised organisations on digital transformation at PwC and led commercial initiatives at Adelaide Airport. That mix of operator and consulting experience has shaped an approach that keeps strategy closely connected to execution.
Today, Martin advises business owners and larger organisations navigating transition, transformation and growth, with an increasing focus on AI and emerging technology. Rather than beginning with the technology itself, he starts with the commercial case: what problem needs solving, where value can be created and whether new technology is actually the right answer. From there, the work extends into processes, roles, risk and the training people need to make new ways of working stick.
His advisory model spans strategy, digital transformation, project delivery and investment. Through his Build and Invest Framework, Martin can remain involved beyond the initial roadmap, supporting implementation and, in some cases, exchanging strategic and delivery expertise for equity.
It’s a practical distinction in a field where recommendations can easily become detached from reality. For Martin, a strategy hasn’t really been tested until the people responsible for delivering it can make it work.
Jye Smith
Jye Smith has spent nearly two decades in strategy, but some of his most interesting work has come from questioning the habits of his own industry.
His career has taken him from social media strategy at Switched On to leading digital strategy across Asia Pacific at Weber Shandwick. Along the way, he became increasingly frustrated by how easily strategy could become formulaic: the same frameworks, familiar templates and safe answers applied to problems that deserved more original thinking.
That frustration has shaped what came next. As Co-Founder, Managing Director and Head of Creative and Strategy at DOUBLESTAR CO (now part of History Will Be Kind), Smith approaches strategy with a maker’s instinct and a willingness to follow ideas beyond the obvious. He sees creativity and courage as closely linked, particularly when the strongest idea may also be the hardest one to back.
His projects outside the agency make that philosophy more tangible. He created Strategy Action Cards to help strategists break habitual thinking, while Agency Land: A Survivor’s Podcast opens up candid conversations about the realities of working in advertising and communications.
There is also a more personal evolution behind his latest venture, You’re Good, Get Better. Smith has spoken openly about once being “addicted to the chaos” of the work: too many projects, stacked deadlines, and always chasing the next challenge. As Head Coach at YGGB, he now works with industry professionals on building careers that leave room for both ambition and longevity.
Across those roles, Smith’s strategy is ultimately about resisting autopilot in ideas, businesses and careers.
Peter Vogel
The strongest strategy often reveals itself in the details of how a business serves its customers. For Peter Vogel, that has meant rethinking something most people rarely consider until health or mobility changes: the bed or chair they rely on every day.
As Owner and Managing Director of Solace Sleep and Medical Group, Peter operates at the intersection of healthcare, assistive technology and retail. Following the acquisition of the Solace Sleep brand in late 2025, his focus has been on strengthening quality, compliance and customer care while positioning the business for sustainable growth.
That strategy is visible in how Solace approaches its market. Rather than treating adjustable beds, mattresses and lift chairs as straightforward retail products, the company works with individuals, occupational therapists, rehabilitation providers and families to match equipment to medical, mobility and lifestyle needs. Pressure-mapping technology adds an evidence-based layer to product selection, helping identify pressure concentration points rather than relying on showroom comfort alone.
Peter is also looking beyond the current generation of assistive products. Solace is developing speech-controlled functionality for selected beds and chairs, exploring AI-enabled sleep monitoring without wearable devices, and trialling mattress technology with active temperature control.
The common thread is practical innovation. For Peter Vogel, technology has value when it improves independence, comfort or clinical outcomes. That thinking has helped Solace bridge a difficult divide: delivering medical-grade functionality without turning the home into a clinical environment, while building the systems, partnerships and product pipeline needed to serve a changing healthcare market.
Dr Terri Simpkin
Dr Terri Simpkin has spent enough time in boardrooms to know that calling something a strategy doesn’t make it one. The real test comes when leadership teams have to make decisions against it, operators have to deliver it, and boards have to govern it.
The gap between ambition and execution sits at the centre of Simpkin’s work. Her career has moved between industry, academia and the data centre sector, giving her a unique perspective that combines ‘panoramic’ thinking with an understanding of how strategy works on the ground. As a partner with Portman Partners, she works with senior leaders across digital infrastructure, translating board ambitions and operational realities into clearer strategic direction.
Through Mischief Insight and Impact, Simpkin takes thinking in ‘panavision’ into workforce capability projects for governments, industry bodies and businesses. Her approach is evidence-led and questioning, particularly when established assumptions are getting in the way of better decisions.
Her work includes helping leaders understand the places in which they operate. Simpkin argues that a deep understanding of local concerns and building a genuine social licence are now crucial strategic issues not peripheral stakeholder exercises.
Her expertise is backed by years of designing and delivering leadership education internationally, including world-class executive programs. A Churchill Fellow, IM100 recipient and a Brynn Fowler Agent of Change award holder, Simpkin was named one of the 50 most influential women in the data economy. She brings a mischievous streak to serious strategic work: asking the uncomfortable questions before reality does it for you.
Nicola Brandon
Nicola Brandon’s approach to strategy has been shaped by working in environments where a good plan is only the beginning. Across government, corporate and agency settings, she has spent her career dealing with the harder question: how do you get people behind that plan and turn it into something that actually works?
As owner of Power House Consulting, Brandon brings together marketing, communications, behavioural science, stakeholder engagement and commercial thinking. A degree-qualified marketer with experience spanning senior leadership and consultancy roles, her background also includes data analysis, giving her work a strong focus on outcomes, measurement and return on investment.
Over the years, she has led strategic planning, behaviour change campaigns, large-scale public participation programs and communications surrounding organisational transformation, crises and high-profile issues. Her work across state and local government, alongside federally funded campaigns and commercial organisations, has also given her a close understanding of the competing pressures of public accountability, governance, stakeholder expectations and business performance.
Power House Consulting works across strategy, marketing, customer experience, communications and stakeholder engagement, helping organisations move from research and insight through to implementation and evaluation. Brandon leads every engagement herself, bringing in specialists from research, digital and creative, and behaviour science when required. She also adapts her consulting style to each organisation, working independently when focused external expertise is needed or embedding within teams to work alongside internal leaders and specialists.
For Brandon, strategy comes down to connecting what an organisation wants to achieve with the people it needs to bring along and the practical work required to get there.
Sarah Stone
Sarah Stone’s strategy work starts with a question that has become harder for businesses to answer: what will your people actually need to be good at next?
As Co-Founder and Director of linkABLE and ThriveABLE AI, Stone has built her career around workforce capability, learning and organisational transformation. Her work spans industries including media, tourism, finance, sport, government and startups, with a particular focus on helping organisations prepare their people for changes that can’t be solved by technology alone.
That thinking has shaped linkABLE, an outsourced learning and development partner backed by more than 25 years of combined experience across its team. Through a Fractional L&D model, the business helps organisations translate business strategy into the capability needed to deliver it without requiring them to build a permanent internal L&D or advisory function.
Its programs have upskilled more than 3,000 people, while the team behind linkABLE has received more than 20 global learning and development awards.
More recently, Stone has carried that capability lens into ThriveABLE AI, co-created with Thrive Cycle to address one of the most challenging aspects of AI adoption: the human side of transformation. The business helps organisations understand where disruption is likely to occur, how roles and skills may change, and what leaders and teams need to turn AI investment into practical, measurable value.
Together, the two businesses give Stone an interesting vantage point on strategy. She isn’t simply looking at what organisations should adopt next, but whether their workforce, leadership and culture have the capability to make it work.
Gaurav Sareen
Some of the most consequential strategy work happens far from the corporate boardroom, where government priorities, private investment and the practical realities of getting major projects built all collide. Gaurav Sareen knows this territory very well.
As Founder and Managing Director of Genexa Advisory, Sareen draws on more than two decades advising businesses, governments and industry bodies on infrastructure, energy and resources, and regional development. Before establishing the firm, he was National Leader of Deloitte’s Government Incentives practice in Australia and led its Government and Public Sector business in Northern Australia.
That experience has given Sareen an unusually close view of both sides of major investment decisions. Across infrastructure and transport, energy and resources, and climate resilience, he has helped organisations secure more than $900 million in public funding towards projects representing over $2 billion in capital investment.
Genexa Advisory builds on that intersection of policy and commerce. Working across Australia, Timor-Leste and South-East Asia, the firm advises on government funding, business cases, economic development, finance and infrastructure, while its role as the Property Council of Australia’s Regional Research and Insights Partner adds a research-led dimension to its work in regional markets.
Genexa is also a co-investor in Circul-R Asia Pacific, a circular economy venture recycling plastics, glass and solar PV panels into practical sustainable manufacturing products, initially in the Northern Territory. This reflects a broader thread running through his career: understanding how ambitious projects move from an economic or policy case to something that is commercial, attracts funding, and ultimately gets delivered.
Frank Ziovas
The real test of strategy is not what happens in the meeting room. It is what happens when the owner, CEO or consultant is no longer there to keep things moving.
That idea defines Frank Ziovas’ work. Over 25 years, he has built businesses, carried sales targets and advised leadership teams across telecommunications and technology.
He founded Zio Tech Australia from scratch and, within four months, grew the business to $20,000-$30,000 per month in revenue. Later, through FZ Consulting, he worked with Zendesk Australia, where sales rose by 80% within six months, and with SAMMITR Australia and Thailand as a strategic adviser to the CEO, Sales Director, and leadership team.
He partnered with a Vodafone Business Centre, securing a $30,000 account and generating more than $180,000 in commissions. FZ Consulting later became Praxis Comm, which grew to $10,000 a month without advertising and secured projects across Australian hospitality and Philippine call centres.
Those experiences shaped Alfa Consulting Services.
Building Winning Teams translates lessons from elite football managers into five leadership disciplines: Vision, Culture, Communication, Performance and Succession. The Trusted Adviser Method moves sales away from scripts and pressure, using Advisor-Led Discovery to uncover the issue, connect it to commercial impact and recommend based on evidence.
Frank’s focus is simple: build leadership and sales behaviours that continue long after the consultant has left and the owner no longer needs to intervene. For business owners and executives facing that challenge, Alfa Consulting Services offers a practical starting point.
Eric Patrick Raszewski
A spreadsheet can tell you plenty about a region. A map can show you how all those pieces fit together. That distinction has become central to the work of Eric Patrick Raszewski, a strategist who has built an unusual career around business, geography and storytelling.
Originally from the United States, Raszewski served in the United States Marine Corps before spending more than 15 years across business development, go-to-market strategy, revenue operations and entrepreneurship. After completing an MBA and postgraduate study in GIS and geospatial data analytics, his work increasingly turned towards a question traditional strategy can sometimes overlook: what changes when you understand a problem through place?
That thinking led him to found Legend & Layer, a digital mapping and strategy studio based in the Southern Highlands of New South Wales. The studio works across areas including regional development, conservation, tourism, infrastructure, heritage and community engagement, combining research, data and design to create interactive mapping experiences.
The value lies in making information easier to grasp. Research that might otherwise sit across reports, spreadsheets and datasets can be explored geographically, allowing audiences to see patterns, relationships and changes that are difficult to communicate on the page.
For Raszewski, mapping is therefore as much a strategic tool as a technical one. Legend & Layer uses it to help organisations ask better questions, communicate complex issues and give communities a clearer way into conversations about the places around them.
It’s a distinctive approach to strategy: sometimes understanding what should happen next begins with seeing exactly where you are.
Felicity Pascoe
Felicity Pascoe has seen product businesses from both sides of the table. She spent more than two decades building products and digital channels inside major Australian organisations before becoming a founder herself. That experience that now shapes how she approaches the growing pains of other businesses.
Pascoe founded The SheEO Agency after noticing that smaller product businesses rarely had access to the same product management discipline available inside large corporations. What began as Australia’s first 100% female-owned product management agency has since developed into a broader strategy and delivery consultancy supporting founders and purpose-driven organisations, with a focus on female-led, female-owned businesses.
Its work starts by figuring out what is actually getting in the way of growth. Through its methodology, The Arc, the team moves from diagnosis into strategy, operational design and digital implementation, drawing on specialists across product, technology, UX, systems and marketing. The agency has generated more than $3.5 million in sales for clients through this work.
The SheEO Agency’s approach is particularly hands-on. Rather than separating the strategy from the people responsible for implementing it, The SheEO Agency stays involved through delivery and capability building.
That same philosophy extends to SheEO LEAP™, her program for early-stage founders, including a scholarship supporting women rebuilding their lives after domestic violence. It reflects the broader idea behind Pascoe’s work: building businesses that can grow without losing sight of the people building them.
Disclaimer: The content in this article is provided for general informational purposes only and reflects publicly available or contributor-supplied information about the featured consultants and their firms. This is a paid branded content feature, and some or all of the profiles included were created in collaboration with those featured. The list is not ranked, is not exhaustive, and does not constitute an endorsement or independent assessment of any consultant, firm, or the services they provide. Nothing in this article is financial, investment, legal or accounting advice. Readers should make their own enquiries and seek appropriately qualified advice before engaging any consultant.
