The world’s largest candy maker, Mars Wrigley, has announced a major change to the packaging of some of Australia’s most popular chocolate bars. In a bid to reduce plastic waste and help the environment, Mars Bars and Snickers will be wrapped in recyclable paper-based packaging as of April 17.
The new wrappers are made from paper and can be recycled in any kerbside recycling bin. The wrappers are also designed to be thin and lightweight, helping to reduce Mars Wrigley’s carbon footprint.
Mars Wrigley will debut its new paper-based wrappers in the Aussie market, which will be made available nationally.
“It is incredibly exciting for us,” said Richard Weisinger, the portfolio director at Mars Wrigley, “to see our chocolate bars now in store in our new paper-based wrapping, after a three-year project to redesign our packaging for our bars portfolio.”
“Once our chocolate bar portfolio is fully transitioned, this change will be the first of many steps for us to eliminate more than 360 tonnes of plastic from our value chain – the equivalent of travelling from Melbourne to London and back.”
