The marketing world evolves as each day goes by. To keep up with the changes, you must be well-equipped with the latest and most efficient resources available. Being able to match trends in the market and implement fresh and creative ideas for your restaurant, ensures that you don’t get left behind. Or as some would say, “become boring”. We’ve put together a list of resources that would help spark your creativity and help you stay at the top of your game. Here are the 5 best restaurant marketing books to read in 2022.
365 Days of Social Posts for Restaurant Owners: The Ultimate Guide To Restaurant Social Media Marketing
This book by Brendan Cox is indeed a jewel. It thoroughly discusses the essentials of restaurant marketing. It gives a detailed step-by-step description of how to take advantage of social media and improve your restaurant marketing. The high point of this book is the templates it contains to optimize daily marketing activities.
Misfits Marketing for Restaurants: How to Acquire, Retain, and Track Guests
Brett Linkletter and Jace Kovacevich, the authors, have many years of experience in the restaurant marketing space and have put together a masterpiece to demonstrate how to acquire guests and keep them coming back, all by developing an effective digital marketing system.
Delivering the Digital Restaurant: Your Roadmap to the Future of Food by Meredith Sandland and Carl Orsbourn
One of the latest resources available. This book highlights the ongoing transition in the restaurant business; how technology has become part and parcel of the industry as it works to keep up with the digital world. Restaurateurs must evolve their strategies and change how they operate to keep their businesses running.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne
Setting up a restaurant is relatively easy, especially with financing readily available. The headache after overcoming the challenge of initiating your business is standing out from your competitors. There’s no shortage of restaurants, only good ones. This book challenges the fundamental ideologies of most restaurateurs. It shows restaurateurs how to define their market space, own it, and not get lost fighting for the same space as other competitors.
The Restaurant Marketing Bible by Andrew Wood
This book analyses the increasingly difficult task of running a restaurant. Andrew Wood addresses several factors responsible for the growing challenge and offers practical methods to solve them. He also shares ideas with restaurateurs on how to enhance the marketing performance of their restaurants.
