So many ideas have been shared through the pages of books. The number of resources regarding restaurant marketing out there is innumerable. However, some books stand a class above others. They distinguish themselves due to the success rate attributed to their use and how well they transform the experiences of their users positively. Here’s our list of the 10 best restaurant marketing books of all time.
365 Days of Social Posts for Restaurant Owners: The Ultimate Guide To Restaurant Social Media Marketing by Brendan A. Cox: Packed with multiple content templates and practical marketing ideas, Brendan Cox’s masterpiece is simply a marketing wonder. It simplifies the marketing process, gives it a fun approach, and shows you how to give your restaurant a unique look through social media marketing. It was published in 2021, but it is making waves all-round.
Don’t Bullshit Yourself!: Crush the Excuses that Are Holding You Back by Jon Taffer: Jon Taffer shares his entrepreneurial experience with his audience. The book contains illustrations based on real-life examples. He shows that excuses can be eliminated in business and personal life. It gets you right on your way to work without limitations.
Restaurant Marketing for Owners and Managers by Patti Shock, John T. Bowen, and John M. Stefanelli: This book gives a comprehensive description of owning and operating a restaurant. It offers a basic approach on how to implement marketing theory. It also comes with a template to enhance daily business operations.
Restaurant Success by the Numbers by Roger Fields: Roger was an accountant before turning to the restaurant business. His book features a real-life story of his start-up to show a restaurant can thrive beyond its first year.
The Restaurant Manager’s Handbook by Douglas Robert Brown: Douglas Robert Brown does his best to be thorough about everything involved in the running of a restaurant. Little wonder the book is 1000pages. It is indeed a handbook and contains information about everything a restauranteur needs to succeed.
Don’t 86 Your Restaurant Sales: A Turnkey Digital Marketing Program for Restaurants by Matt Plapp: This book is great for giving restaurateurs exposure on how to use digital marketing tools to create successful marketing systems. It contains a step-by-step description and also includes tips on how to improve relationships with customers.
Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget by Bill Marvin: This book picks satisfaction of customers rather than direct competition with other restaurants leads to success. It is a less costly method and a healthy one too.
Setting the Table by Danny Meyer: Danny Meyer shares his tips for restaurant success as he highlights the importance of good hospitality in the business. He shares methods and strategies applied in his own business. His restaurant business has developed into an empire over time.
Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money by Jose Luis Riesco: This is a useful resource for new restaurant owners. Jose shares ideas based on personal experience for restaurant marketing to show restaurateurs how to structure a cost-effective system.
It’s All About the Guest by Steve DiFillippo: Steve DiFillippo serves perhaps the most complete restaurant guide with his book. He shares his personal experiences in the restaurant business. It sets any aspiring restaurant owner well on their way to making a successful entry.
