How Catia Cocca Design is taking brands to the next level
What’s more important to you, a logo or a symbol? Graphic Designer Catia, from Catia Cocca Designs finds herself setting out to her drawing board with a handful of confused ideas that her clients have given and a number of symbols they want to emerge into just one logo. When consumers think of logos they often overwhelm themselves with the thought of “how am I going to portray my business in one set design?” “How am I going to allow all the features of my business be evident in one symbol?” However, being in the industry for a number of years Catia Cocca Designs attention has been drawn to notice that the human eye is attracted to simple yet effective designs. Logos are merely identifiers, it takes so much more than over elaborated designs to stand out from the rest. Catia wants to not only direct consumers and companies on the best way to brand their business but also to make them aware that less is often more.
Catia Cocca Design uses clever tools as an alternative rather than several symbols to showcase a company and their market. She believes through the effective use of typography she can draw in the desired clientele straight to a business. With simplicity comes class and high quality. Consumers often associate a high functioning company with a logo or brand that looks simple and timeless. Busy logos look great from far but can lose the main message a certain brand is trying to portray. The less you overcrowd a design the more space it allows in consumers minds to intrigue them, to urge them to go out and find out more about the business. As Catia believes for most it looks professional when it is compared to its competitors.
It’s one thing to simply hire a graphic designer, but it’s another to hire one that knows how to brand your business according to your business and its specific needs. Catia Cocca Design is a design agency specialising in this kind of innovative branding.
Aiming to elevate each of their clients’ businesses through the powerful use of personal branding, the Melbourne-based studio is a haven for those seeking to simply get their message across without overwhelming their target demographics. “We believe that the main idea of minimalist design is to say more by showing less,” Catia says, “Minimalist design is clean, crisp, timeless and effective.” And indeed, it is, with probably the biggest company in the world using this design style to rebrand their original logo of Isaac Newton sitting under an apple tree, to the image that has essentially launched a new era in technology. Nowadays anything with that iconic piece of fruit on it has consumers lining up for over 6 hours just to be the first to get their hands on the latest innovation.
Just like Apple, Catia Cocca Design understands the power in simplicity. Unnecessary objects and flourishes are left on the drawing board and only the absolutely necessary is included to get the message across, keeping the final design confined and effective. Whilst Catia offers many types of graphic design services you can imagine, her most popular service is branding. From logos and business cards to marketing collateral and website designs, everything is cohesively designed.
“We are very fortunate to be able to work with a lot of new, up and coming businesses and those already established that are wanting to take their branding another level,” Catia says. “Working with our clients is truly something special, it’s a privilege to be able to brand their businesses from the ground up. There is a lot of trust, communication and most importantly passion that goes into each and every one of our projects.”
For Catia Cocca Designs, their ‘why’ is their clients. With client relationships put at the forefront of all else, the studio strives to create an amazing experience for anyone that chooses to work with them, from the very first enquiry all the way through to the final email. Always ensuring that clients feel guided, comfortable with the process, updated at all times, there is no doubt your brand will be left the right hands.
It can be so daunting starting a business, and the process of correctly making your mark on the world can be overwhelming. So instead, why not let the experts take that on, leaving you to focus on the other aspects of growing a successful business.
If you’re ready to elevate your brand to the next level, click here.
