It may have taken a while, but recent years have shown the importance of having a great workplace culture. Without happy and engaged staff, there is no possible way for businesses to succeed to their full potential. For Binh An Nguyen, however, this concept has always been a no-brainer.
Founding Market Ease Digital back in 2006, from the very beginning Binh knew he wanted to create a company that puts employees first. “By ensuring our employees not only upheld and demonstrated our values, but extended them in kind, I just knew this would make Market Ease a great place to work, and in turn one of the best digital marketing agencies out there.”
Having worked with companies such as Hyundai Motor Company Australia, Subaru Australia, Maggie Beer Holdings, the Detmold Group, SAGE Automation, Etihad Stadium, Edible Blooms, yd., Tarocash, the Australian Federal Government and even the Obama Administration, it’s safe to say Market Ease is just that.
By asking himself what’s truly important to employees, Binh has been able to create an amazing workplace culture. With a 100% employee satisfaction rate, Market Ease was recently awarded a ‘Great Place to Work’ certification. Below Binh outlines 5 key values Market Ease implements to ensure a great workplace culture.
Autonomy
No one likes to be micromanaged. Not only does this create more work for those in management, but it actually reduces productivity and employee satisfaction in both their work and the organisation. Trust that your employees can carry out the tasks expected of them to the best of their abilities, and trust that they will seek out your help when they need it.
Purpose
Autonomy not only allows employees to fully test their abilities, but to act with purpose. Purpose is what fuels productivity and happiness, and when people are happy with their job requirements, that reflects in the quality of work they provide.
Career advancement
These days it’s natural to switch careers multiple times. Just like hobbies, it’s inevitable that as humans, we either seek out a new challenge or our interest is sparked by something new. It’s essential that a great workplace keeps this in mind. Whilst our employees may be hired because of a certain skill set, there is a lot of value in having a cross-functional team. If one of our employees wants the chance to learn something new, whether it be working within a new parameter or the chance to test out their leadership capabilities, we want to ensure we provide them as much opportunity to do so as possible.
Fairness
Everybody wants to be treated fairly. Our leadership style is focused on listening to the needs of our team. To ensure fairness across the board we really emphasise Internal collaboration. Our culture has been designed so that anyone can offer up ideas, and whilst we are tough on these, we aren’t tough on each other.
Trust
At Market Ease Digital, trust is not there for you to earn, it’s there for you to lose. Team members are automatically given the benefit of the doubt, as trust is given by default, until it is taken advantage of, and abused.
By incorporating these 5 fundamentals into your workplace, your likelihood of creating a great workplace culture is immensely magnified. To learn more from Binh, or to work with the team at Market Ease Digital, click here.
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