We know that sometimes it’s hard to find the right words for what you’re trying to say, however the copy on your website or social media posts shouldn’t just be words strung together to point out to people what your business is about. Great copywriting should reflect the values that your business is built upon, while creating a lasting impact on your ideal customers. The aim of copywriting is to influence people to get a product or service from an organization.
A great copywriter will be able to use selective language to influence others to purchase a product or service without outright telling them to. A true expert in copywriting will be able to use your company’s brand identity to show your customers just how your product and services will offer them value and make their lives easier. Below we’ve put together a list of 10 Australian copywriting experts that are helping businesses and individuals do just that.
Adrian Elton Creative
Specialising in brand chemistry, Adrian Elton Creative is an award-winning, Melbourne-based Advertising and Design agency that was founded by Adrian Elton in 2003. While fundamentally a solo effort, Adrian frequently collaborates with other leading creatives, as well as consulting to other agencies when they’re in need of the ‘big idea’.
As a copywriter who first cut his teeth writing food reviews for ‘The Age Good Food Guide’, Adrian now focuses on short-form copy, whether that’s writing heavy hitting headlines and ad copy, or brand positioning lines that really nail the meta-messaging. His experience is far more diverse than that though. From winning the 2020 AdNews Cover of the Year title, to having a cameo role in Seth Rogen’s TV series “Preacher”, Adrian has done it all. And it’s this rare wealth of exposure and insight that has allowed him to build a distinguished career, having become a respected and much drawn upon voice in the industry.
Indeed, as copywriter, art director and graphic designer, Adrian offers a unique combination of talent and skill that ensures unified results that punch well above their weight. This dedication to innovation, quality and results has seen Adrian earn a formidable list of loyal clients, not only in Australia, but around the world.
Copywriting in Action
Nicolas Di Tempora started his career as a secondary school humanities teacher before transitioning into copywriting. During the late 90s, he worked as a copywriter and art director for ad agencies such as Saatchis, DDB, and his own agency, The Di Tempora Group, where he was also a strategist.
During that time, he got the itch to teach again; so he designed a copywriting course and proposed it to the RMIT University’s Media & Communications department. It soon became one of their bestselling short courses. With the boom of digital media, awareness of and fascination for the craft of copywriting swelled into a huge wave and Nicolas found himself on the crest of it.
His RMIT classes were packed and requests came in from public, private, and not-for-profit organisations for his in-house masterclasses. However, what became apparent was insufficient “me time” in a classroom and boardroom full of competing learning and training objectives. Nicolas’ long-term collaborator suggested he design a more individualised curriculum and take it online.
That’s when Copywriting in Action was launched in 2013, along with his book, Copywriting in Action: From Concept to Completion. According to SERPs, this is the only live-streaming platform dedicated to providing one-on-one professional development courses and freelance copywriting services. Nicolas provides a highly collaborative copywriting service that’s engaging, creative, and dynamic, very different from everything else on the market.
Focus Write
Focus Write is founded and operated by Carmen Jenner, a passionate storyteller who enjoys bringing stories to fruition across a wide range of platforms. She has over 15 years of professional writing experience including copywriting, journalism, publishing, PR and communications. She has worked in many different industries, including travel, lifestyle, real estate, the arts, not-for-profits, health, hospitality and publishing.
Today, she leverages her wealth of knowledge and expertise to provide valuable services through Focus Write. She started her career as a travel writer and runs a travel and lifestyle blog called Fluffy Towel – for those who love their discoveries as much as their fluffy towels. Carmen is also the author and co-author of several award-winning non-fiction books and she loves helping others edit and write their own books and memoirs.
Carmen can write confidently about a wide range of topics and she has the skills to help clients share their stories in a way that reaches a wide audience. Her experience as a copywriter, author and journalist allows her to write not only for her client’s immediate audience, but also to promote them widely through editorial and publishing.
Her ethos is defined by creative storytelling, which comes down to communicating a message that resonates with her client’s target markets. Carmen’s approach is adaptable and she has created an outstanding storytelling process for Focus Write that allows brands to connect and engage with customers to help their businesses grow.
Christopher Melotti
Meet rising star, Christopher Melotti, the award-winning and industry-recognised Marketing Copywriter, Content Strategist, Consultant and Educator. He founded Melotti Media, which is a new breed of content writing agency that offers outstanding services aimed at forward-thinking businesses with one primary goal: to make brands relevant to their customers.
Christopher is extremely passionate about helping his clients achieve their business goals by leveraging high-calibre content marketing and copywriting services that offer real value. Melotti Media’s approach is collaborative, focused on using words backed by marketing strategy to make a big impact. This is why established businesses have chosen them above others, including O’Brien Glass, Red Rooster, Milky Lane, UNSW, LJ Hooker, Real Insurance, Intelligence Bank, LTrent Driving School, Australian Government bodies, and so many more.
What Melotti Media really provides is peace of mind, which is highly valuable in today’s volatile and cluttered market. Christopher’s team of professionals stand by their clients and guide them towards achieving their goals through valuable message marketing. Their unique blend of marketing strategy and copywriting prowess allows them to succeed where others haven’t been able to.
One of the most unique services Melotti Media provides is the Core Messaging solution, which gives brands a real voice through the articulation of their brand’s value proposition. This is because most businesses often have the same issue: they know what they do and what they offer, but their target audience doesn’t seem to understand them. That’s where Melotti Media comes in and works together with clients to develop unique and effective messaging strategies.
Melotti Media has been a strong leader in the industry for some time and will continue to be a driving force behind many businesses’ success into the future.
David Rooney
David Rooney is a rare and skilled writer who creates copy that converts and words that woo. His style is sharp and creative, with a hint of satire. But it’s his focus on strategy that sets him apart.
Consumer psychology is woven throughout David’s copywriting. He taps into the mind of customers before putting fingers on the keypad. And every word he uses is research-based. It’s there to drive a specific call to action, grounded in solid data that successfully supports a company vision.
David’s background working with some of Australia and New Zealand’s largest media companies has helped him develop sound marketing knowledge that delivers results. He’s led rebrands for global corporations and created copy for small companies – across Australia and around the globe.
If you need a strategic, customer-centric copywriter, who can reach your audience in an engaging way, David Rooney is a perfect choice.
Coral Copy
Led by Taryn Rapp, a passionate marketing and copywriting professional, Coral Copy is a Melbourne-based copywriting agency that elevates brands by creating a consistent language and memorable tone of voice. Their focus is sales-driven copy that persuasively highlights the strengths and capabilities of each business they work with.
Coral Copy offers a wide variety of services, including copy and content writing for websites and social media, email copy, blog posts and articles, social media captions, proofreading, and much more. They work closely with each brand to develop a unique voice, which stands out and creates a consistent presence across platforms.
This allows brands to have a greater impact and engage their target audience more effectively. They specialise in delivering premium quality writing that is entirely focused on individual brands. Coral Copy’s services are fueled by their passion for words and their deep knowledge of the marketing industry.
They have worked with global clients, and offer truly valuable and meaningful content. There is no denying that the team behind Coral Copy has a way with words, and they can write effectively across many mediums and platforms — ensuring clients see the benefits of having all their copy and content done in one place. They are experts at brand voice development, and their packages are entirely custom, tailored to suit the needs and goals of each business.
Jon Maxim
Jon Maxim is a highly experienced, award-winning Copywriter with 36 years in the industry. Whilst he’s worked with all types of clients, his main focus has been on financial services, IT, the arts, and non-for-profit. His career has taken him from London to Sydney, from traditional mediums to tweets, and he has amassed an extensive client list along the way.
As well as writing, Jon runs many courses and workshops on the topic. He has been training face-to-face since 1995, and virtually since 2016. Whether face-to-face or online, he’s passionate about passing on knowledge and expertise to others. The topics of his workshops range from the copywriting basics to creating for the digital space, presentation skills and more advanced copywriting techniques. He learns from the people he works with as much as he passes on the knowledge through a successful and long career.
Jon is a highly regarded workshop developer and facilitator and an early adopter of technology, the web, and social media. He has a wealth of experience as a writer and a trainer, so he is beyond equipped to teach people how to write and express compelling messages.
Ekho & Co
Founded by Kimba Warnes and Erin Bluhdorn, Ekho & Co are a plug-and-play, senior marketing resource and ultimate brand manager. They help medium to large corporations amplify their brands, as an extension of their existing team. Fully equipped to drive and optimise all of their marketing activities, online and offline. Specialising in content, strategy and campaign, they can run the show within copy, design and/ or social media management or support clients where it counts.
What truly sets them apart though is their senior-only talent pool, fronted by savvy brand managers that are supported by an army of writers, creatives and channel-specific experts, which includes a specialist network of partner like-minded agencies. Trusted leaders in everything from animation through to eCommerce; all of which their clients have access to when they work with Ekho & Co.
Whilst Ekho & Co. was born in the height of the 2020 COVID-19 pandemic and have only been trading for one year, they’ve achieved an impressive portfolio of clients, including Huggies, Castrol Australia, and Fantastic Furniture. They’ve had great success positioning themselves as an extension of client’s teams, getting the job done whether on a project or ongoing basis. Equipped with a truly unique value proposition, Ekho & Co. are like no other agency on the market.
Real Copy Right
Founded by Sue Langeder, Real Copy Right is a leading real estate copywriting service specialising in writing engaging and effective copy for real estate agents and developers in Melbourne. Sue began her real estate advertising industry experience in 1994 at The Age newspaper, where she learned the foundations of writing quality, concise real estate copy.
Sue has built a team of experienced copywriters at Real Copy Right and offers continual training to ensure her copywriters deliver a superior service, a service that her clients come back for every week, some for over 15-20 years. Sue ensures all her copywriters have a deep understanding of the architectural history of Melbourne, the latest trends, building regulations, council and planning scheme requirements, as well as an eye for quality in benchtops, flooring, appliances and building finishes.
Real Copy Right understands tight deadlines and are able to work with their clients’ templates. Real Copy Right doesn’t only offer exceptional copy, but also corporate newsletters, staff profiles, listing presentation kits, and marketing letters to fulfill corporate needs.
At the start of 2020, Sue introduced the podcast Real Estate Right to her repertoire, to bring integrity to Real Copy Right’s foundations of teaching both her staff as well as buyers, sellers, renters and investors how to understand the intricacies in Melbourne real estate. “Our mission is to provide professional, coherent and readable copy to the eyes of buyers and renters who don’t do real estate every day. We make them love the property so much, they come running to the door. That’s our job, to get buyers and renters to your door.”
The Little Typewriter
Jayde Walker has always had a passion for writing. She began her journey as a music journalist writing for national and international magazines over 15 years ago. Today, she’s a professional creative copywriter and founder of The Little Typewriter. In 2019, Jayde chose to step down from her role as the Senior Copywriter at a local agency in Perth to create something of her own. It was (and still is) her priority to do what she loves – helping businesses grow through creative copy, and maintain a flexible schedule to manage the chronic pain of living with severe scoliosis. Working for herself has given her the freedom to put her health first, while helping brands create connections with their audience and get the most value from their stories.
Leveraging Jayde’s expertise with words supports businesses through valuable content. The Little Typewriter specialises in copy for property investment, home improvement, small businesses and travel. The key to success for Jayde and her clients is rooted in exploring their ‘why.’ By focusing upon her client’s brand identity and core values, Jayde creates copy that stays with readers and inspires them. Her services include not only blog management and web copy services, but also high-quality outreach to provide support on digital marketing strategies. The Little Typewriter is certainly an amazing SEO and creative copywriting expert to watch out for.
