When Sara Reyes was made redundant from her corporate PA role at 28 weeks pregnant during the height of the COVID-19 pandemic, she faced what many would consider an insurmountable challenge. But instead of succumbing to uncertainty, Sara decided to rewrite her story. That very day, she launched her own Virtual Assistant (VA) business—Assist by Sara. In just four weeks, she was fully booked.
Now, a few years later, Sara has grown her business into a seven-figure operation, providing high-level administrative support to six- and seven-figure entrepreneurs while mentoring others to launch their own VA businesses. With accolades such as being named runner-up at the AusMumpreneur Awards in 2024 and a nomination for the “Woman Changing the World Global Awards,” Sara is reshaping what it means to succeed on your own terms.
Building a Business Rooted in Flexibility and Empowerment
For Sara, starting Assist by Sara wasn’t just about building a business—it was about creating a life that worked for her and her family. After years of working as an Executive Assistant in fields ranging from finance to education, Sara knew the value of high-level organizational support. What she didn’t anticipate was how much demand there would be for her expertise in the entrepreneurial world.
“The VA industry has absolutely exploded in recent years,” Sara explains. “More business owners are realizing that they don’t need to do everything themselves. They’re looking for smart ways to scale, and outsourcing admin tasks to a VA is one of the most effective ways to free up time and cut costs.”
Her journey highlighted a truth she’s now passionate about sharing: the VA industry offers incredible flexibility, professional satisfaction, and the opportunity to create a life that aligns with personal values. Sara’s coaching programs are tailored to aspiring VAs, providing the tools and guidance they need to step away from rigid nine-to-five roles and into careers that offer freedom and fulfillment.
A New Era for High-Level Support
For many six- and seven-figure business owners, the demands of growth often outpace their capacity to manage the details. That’s where Assist by Sara steps in. Offering services such as complex diary management, inbox coordination, client communication, and event planning, Sara and her team bring order and efficiency to the chaos of entrepreneurship.
What sets Sara apart is her emphasis on trust and personalization. Each client receives tailored support designed to meet their specific needs, ensuring that the time spent on administrative tasks is drastically reduced. Whether it’s transcribing notes, managing expenses, or planning travel, Sara’s team operates with the same care and precision as if they were managing their own business.
“Hiring a VA isn’t just about delegation—it’s about growth,” Sara says. “When you’re no longer bogged down by admin, you can focus on the big-picture work that actually moves your business forward.”
The hallmark of Assist by Sara is the personal touch. Sara ensures that every interaction, from onboarding to task completion, is rooted in clear communication and a genuine desire to see her clients succeed. It’s this approach that has earned her over 1,000 glowing testimonials from entrepreneurs across Australia.
Bridging the Gap: From Service to Strategy
What makes Assist by Sara more than just a VA business is its dual focus: providing high-level support to established business owners while empowering individuals to become successful VAs themselves. Sara’s mentorship programs guide aspiring VAs through the process of building sustainable, client-focused businesses.
Her coaching is not one-size-fits-all. Instead, Sara works with each mentee to identify their strengths, streamline their offerings, and find clients that align with their expertise. It’s a model rooted in Sara’s own success, proving that with the right support and mindset, anyone can build a thriving VA business.
Sara’s unique offerings, such as the “VIP VA for a Day” package, are designed to meet the evolving needs of busy entrepreneurs. This service allows clients to offload a day’s worth of tasks—ranging from personal errands to email management—while benefiting from a full week of follow-up support.
For Sara, these innovative solutions aren’t just about completing tasks; they’re about giving clients their time back. “The goal is to free up entrepreneurs so they can focus on growth, family, and themselves,” she explains.
A Vision for the Future
As Assist by Sara continues to grow, Sara remains committed to her mission of creating opportunities for others. She envisions a future where the VA industry becomes a mainstream career path for individuals seeking flexibility, autonomy, and purpose.
“Five years ago, most people didn’t even know what a VA was. Now, it’s one of the fastest-growing industries because business owners finally see the value in outsourcing,” Sara says. “There’s never been a better time to become a VA.”
Whether she’s speaking at events, appearing on podcasts, or working directly with clients, Sara’s message is clear: success is within reach, and it doesn’t have to come at the cost of balance or well-being.
Sara knows that hiring support or changing career paths can be overwhelming, so she offers a free discovery call to help map out how you can reclaim your time, grow your business, or launch the career of your dreams. Visit Assist by Sara today to learn more or connect with Sara on Instagram or LinkedIn.
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