Wildly popular video sharing platform TikTok is exploring a new 24 hours stories feature such as that on Snapchat, Facebook and Instagram.
TikTok will allow users to see the story content posted by the accounts for 24 hours before it is gone, just like all other platforms.
The TikTok Experience
It comes following WhatsApp’s announcement that is will release a feature for users to send photos or videos that disappear after being seen, same as ‘view once’ pictures on Instagram.
This week the rival of TikTok, social media platform Twitter stopped its stories style feature called Fleets.
TikTok, owned by China’s ByteDance, told the BBC: “We are always thinking of new ways to bring benefits to our community and enrich TikTok experience.”
“We are currently trying to find ways to give creators additional formats to make their creative ideas come alive in the TikTok community,” the company said.
What Are The Competitors Doing?
The feature was highlighted by Matt Navarra, who shared a sneak peak of TikTok Stories on Twitter.
TikTok is the latest social media platform to try the stories feature which was actually made popular by Snapchat.
The news comes as Facebook-run WhatsApp releases its new “view once” feature. In it, the image is deleted after the recipient opens it for the first time and does not end up saved the phone.
WhatsApp said the feature was aimed at “empowering users to control their privacy”.
However, child protection advocates have expressed concern that the disappearing messages could help hide evidence of child sexual abuse.
Twitter’s Feleets
On August 3, Twitter suspended its Fleets operation allowing users to post photos and videos that disappear after 24 hours.
Fleets was first announced in March last year in response to the popularity of Snapchat and Instagram Stories.
In the eight months since the Fleets were discovered, Twitter has added many new features, including GIFs, stickers and various colored text.
