Branding is the body and soul of a business. Social media provides unchallenged opportunities for expanding one’s business, and with the right branding, anything is possible. Branding begins with visual cues; headers, logos, websites, business cards and other elements to create the basic skeleton of a strong brand. The visual identity displayed on social media is a truly underestimated factor in attracting the attention of the right audience.
Your business’s visual identity can only be correctly projected after careful consideration to make sure that every element – shapes, typography, logo, and colours – are both compelling and cohesive to your brand identity. Branding is so much more than aesthetics, it represents your business’s beliefs, attitudes, and personality. Therefore, designing a business’s brand voice can often require a professional touch. Kristy Campbell holds a reputation for presenting your business in an exciting and professional manner and uses this as a solid basis to help you navigate through social media to find your target market.
Kristy is the founder of Pink Pony Creative, created to serve businesses with memorable branding and graphics. The need to stand out is what drives Pink Pony Creative into finding new and exciting ways to create a brand through up-to-date design, allowing clients to connect with their ideal communities and build brand awareness.
What separates Kristy from other branding specialists is adding a little crispiness and spice to her way of branding. As the name depicts, Pink Pony Creative is not just your average graphic designing service, rather it is extraordinarily creative in its approach with colours and aesthetics. The journey as a branding and graphic designing company began in 2020 for Pink Pony Creative after success in the hundred days design challenge on Instagram.
Since then, Kristy has utilized social media platforms, TikTok and Instagram, to work with diverse businesses and personalities around the globe from YouTubers, pizza trucks in Hawaii to New Zealand based self-tanning brands. In only one year, Kristy has walked the talk by growing her own online community from 1,000 to 30,000 on Instagram, and her TikTok tribe to over 185,000 people. Kristy’s reputation for excelling in social media strategy and branding has led to become one of the most sought after in her field, often being booked out months in advance.
Kristy describes her branding style in two words, bright and bold. “My strategy includes coming up with something unique and different for each client to ensure their business stands out in the vast sea of other companies in their industry,” says Kristy. Throughout the process, Kristy offers her clients multiple options in branding design and selections, with every option presented refined in such a way as to suit the needs of the brand. Pink Pony Creative guarantees every client a brand that remains front of mind every time.
To take your branding to the next level, click here. You can also connect with Kristy and check out her amazing work on Instagram and TikTok.
