It has never been a more crucial time for your brand to stand out online amongst your competition. Every day, thousands of entrepreneurs are launching their services, trying fiercely to connect with potential clients, and enlisting the aid of digital marketing professionals that will push them ahead of the crowd, and that’s why we’ve spoken today with Siri Buskes, to provide you with the edge you need to confidently secure your dream clients!
Siri Buskes is a digital marketer, web designer and branding expert with over 10 years experience in the field and hundreds of happy clients under her belt. Joining forces with her similarly-talented husband Harlan, they founded Siri The Agency to help small businesses and entrepreneurs break through the noise and find their online voice.
Siri The Agency has grown to a 6-figure business built on the basis of being accessible, approachable and affordable, and since the start of the pandemic they’ve helped nearly 100 small businesses across the world boost their brand signal through strategic and impactful design. “I love sharing my knowledge, often for free!” notes Siri. “I strive to always be providing value to those I interact with.”
Siri enjoys the fast pace of the tech-world and excitedly embraces the challenge of being on the cutting edge of design and marketing philosophy. She’s constantly growing her knowledge base and upskilling to provide the best solutions for her clients. Her Instagram page is packed full of design, branding and marketing tips, and even on her website; Siri has compiled a treasure trove of up-to-date, free guides, worksheets, tutorials and resources that she’s personally created to demonstrate her devotion to her clients and community.
Keeping in line with her spirit of giving, Siri has provided us with some essential factors for ensuring your website stands out and connects with your audience:
Succinctly sell your services!
Your website needs to show exactly what it offers within 3 seconds. Treat your landing page like an elevator pitch! Utilise clear headlines and ensure your site has a legible and logical flow of information that demonstrates a problem your audience has, that only you can solve. What’s their pain point? Can you sum it up neatly and solve it in only a few sentences?
Don’t be afraid to make it personal
Use your “About Us” page to take people on a journey! You can leave a great impression by opening up and telling a story, painting the picture of who you are, what your values are, and why you’re here. Your potential client has come here because they’re looking for something to relate to, and these are the things that can inspire them to convert.
Inspire action!
Always ensure that your audience has a clear path to connecting with you. While they explore your website, coax them further with calls to action, making sure they’re easily accessible no matter where they are on a page. Clear buttons and links to direct potential clients down the path you want them to take should be within arms reach at any time. Maybe even consider using multiple calls to action if your page is long enough. With the thousands of things vying for your attention at any given moment, it’s pretty essential to place these reminders throughout your website to reinforce the idea in their minds and guide them along the path you’ve made. The user experience should all flow without much thought input on “where do I go next?”
If you’re looking for a detail-oriented, value-packed marketing professional, connect with Siri Buskes through Siri The Agency’s website, Instagram or Facebook and utilise her unique perspectives to propel your brand to the next level!
