Reed Gift Fairs is Australia’s premier event for buyers looking to gain a competitive edge and source new & unique products from the widest variety of wholesale suppliers. From Saturday 2 August to Wednesday 6 August, the Melbourne Convention & Exhibition Centre (MCEC) will be transformed into a bustling hub of product discovery, trendspotting and coming together as an industry to connect at Victoria’s largest retail trade event.
Whether you’re expanding your in-store product ranges, seeking your next bestseller or wanting a touchpoint with the industry to stay abreast of the latest trends, Reed Gift Fairs Melbourne 2025 is the ultimate sourcing destination for retailers, stylists, and designers.
What sets Reed Gift Fairs apart is its exhibitor line-up. With 450+ suppliers, spanning between doors 1-8 at the MCEC, this year’s fair brings together a premium offering of brands across key product categories:
- Home & Living: From soft furnishings to statement furniture pieces, stock your shelves with homewares that resonate with evolving consumer preferences.
- Gift & Lifestyle: Discover everything from seasonal gifting and novelty items to eco-friendly options and artisanal goods.
- Fashion & Accessories: Explore fashion, accessories, apparel, and must-have seasonal styles that cater to diverse customer bases.
- Beauty & Wellness: Tap into one of retail’s fastest-growing sectors, with suppliers showcasing skincare, aromatherapy, wellness tools, and self-care.
- Kids & Family: Find high-quality toys, games, baby products and family-friendly items that combine design, safety and playability.
The fair provides an opportunity to diversify your product mix, identify new trends, and source new and unique collections that will surprise & delight customers. Visiting this trade event allows you to see, touch and feel products firsthand the way your customers would, and get sales strategies directly from the wholesalers – an invaluable investment of your time to guarantee you select the right products that drive spending in your store.
What’s new for 2025?
- 100+ NEW Exhibitors
Meet first-time wholesalers debuting exclusive products and fresh ideas.
- Breakthrough Brands Showcase
A curated selection of innovative new brands bringing energy and originality to the market. - Australian Made Pavilion
Championing locally made, sustainable and ethically produced products – in partnership with the Australian Made Campaign.
- Trends Showcase
Be inspired by the most in-demand retail products of the season – including the Australian Gift Guide Hot 100 winners. - Retail Therapy Stage
Retail Therapy covers the latest insights, hands-on strategies and future-forward trends from top industry experts – from mastering e-commerce performance and tackling small business challenges to maximising social media impact and building customer loyalty, each session is packed with practical tips to elevate your business. - More Than Just a Trade Show
With so much to source from, taking a moment to rest and reset is essential. Experience gourmet wine & dine options, plus book a complimentary massage at the Pamper Pit Stop. - Build Connections That Last
Meet over 450 exhibitors, engage face-to-face, and build valuable supplier relationships that set you up for retail success.
Join thousands of Australian retailers who gather each year to connect, collaborate and uncover new opportunities for growth. Explore the exhibitor directory, view the full event schedule, and plan your trip with exclusive accommodation deals at reedgiftfairs.com.au/visit.
Two Shows. One Badge.
Your Reed Gift Fairs badge gives you free access to Life Instyle held at the Royal Exhibition Building from 31 July – 3 August. Life Instyle is a boutique event showcasing design-led, ethically produced products from 180+ unique suppliers.
Free shuttles between both shows on Saturday 2 & Sunday 3 August. Just one registration covers both events.
Ready to attend?
Register for free at reedgiftfairs.com.au/register – trade only.
We’ll see you in Melbourne!
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