‘Poor company performance is often a reflection of the boardroom, not only the senior executives’ states business mentor David Deane-Spread. This is the reason why, in his coaching practice, he focuses on top-level leadership development in order to resolve dysfunctional workplace behaviour and get teams back on track with hitting their KPIs.
‘Dysfunction occurs in the boardroom as well as between the board and senior executives’ says David ‘and can be readily resolved if they are willing to look in the mirror.’
David’s methodology centres on developing deep leadership alignment which ultimately generates a ripple effect throughout the company. And it works: David’s company Metattude is able to realise a 20% performance improvement in just 90 days. But what exactly is deep leadership alignment? And, more importantly, how can you realise it in your business?
For over two decades now, David Deane-Spread has been successfully mentoring CEOs through his company Metattude. Prior to that, he had a diverse and thriving career. David is a former commissioned officer with the Australian Defence Forces and also a covert operations leader in law enforcement.
Additionally, he served as a director and CEO in both private and public companies in Australia as well as overseas. David gathered all his previous experience and applied this specific knowledge towards creating his unique vision for leadership development.
Throughout his career, David meets executives who are hoping to improve common CEO pitfalls: a team that feels like they’re going in different directions, work doesn’t seem to flow smoothly, too much time is wasted in meetings, and employees seem disengaged or are able to function effectively only in spurts.
Often, these issues can be traced back to a misaligned board or senior leadership. CEOs often believe their team to be more aligned than they are – a blindspot with potentially disastrous effects.
David upholds an investigative approach, making use of his critical mindset to check if assumptions are based on fact. His mentoring trajectory entails detailed individual interviews with all the leading executives. In doing so, he’s able to recognise company-wide differences in interpretation, focus, and objective.
After this, David exclusively coaches the executive team one-on-one, and together, to turn misalignment into deep leadership alignment. As a consequence, the leaders become empowered to replicate the teachings with their staff – an effective top-down strategy.
David believes such a highly personalised method is a necessity to get to the bottom of these issues and turn them around into truly effective leadership behaviour. Therefore, David chooses his clients carefully: ‘I’m only seeking to work with committed and conscientious leaders who are serious about their own and their people’s performance improvement.’
Interested to see how David can help your company perform better? Check out Metattude’s website and book a call to discuss leadership coaching options.


