If you want to start and run a truly successful business, market research will be of tremendous help. There are many reasons why market research is a must. First of all, it allows you to assess the viability of your business and product ideas.
It also provides your business with direction and it allows you to understand what customers want. Market research allows you to make smart decisions, identify new opportunities, avoid failures, and it even makes it easier for you to secure funding.
Now, you must choose your market research agency well. The more trustworthy, the better! To help with that, we bring you a list of the best market researchers you can work with to help set your business up for long-term success.
Alex Noonan and Sarah Humphries
What started as an opportunity to share beauty advice with like minded beauty lovers, quickly amassed 1800 subscribers. The Review Works, co-founded by Alex Noonan and Sarah Humphries, The Review Works is a market research company focused on the beauty industry. Alex, the former editor of InStyle Magazine, founder and content Director of beautycrew.com.au, and Beauty Director of Marie Clare, and longstanding Beauty Publicist and Agency Founder, Sarah have over 30 years of combined experience in the industry.
Due to their vast knowledge and expertise, they were constantly offering beauty tips, tricks, and insight to friends, so they decided to come together and provide their advice to a wider audience. Alex and Sarah understood that there was a big community of people sharing their insight through relatable and helpful reviews online.
Soon enough, they decided to bring all these people together in one space so they could share their knowledge, likes, dislikes, and other helpful feedback. This is how their outstanding market research company was born. The Review Works and its subdivision, The Beauty Works, were launched to nurture a community of beauty lovers to generate reviews for brands at scale.
The socially-based reviews platform serves as a powerful tool for brands. They provide large quantities of passionate reviews on brands own e-commerce platforms without the steep price tag that often comes with hefty media packages. This way, brands can boost their eCommerce and SEO efforts effectively, while also generating social buzz through a community of beauty lovers.
Field Agent
Specialising in quick and cost-effective market research, Field Agent services large retailers and FMCGs by providing an effective app that obtains valuable information through crowd-sourcing. Katie Miles is the managing director behind this market research agency, which was launched by The Realise Group in 2021. This amazing app operates in 10 countries and it has worked with many of Australia’s leading brands.
The Field Agent app has had over 100,000 downloads and has thousands of agents across Australia. Market research is done through surveys, concept testing, buy-and-try, in-home-use-testing, shopalongs, and customer feedback. They also offer a host of in-store compliance checkings, such as mini-mystery-shops, price-checks, mobile audits, and display execution.
This means that they source valuable information from real shoppers who provide verifiable data. This allows Field Agent to provide clients with actionable insights faster than ever before. Clients can use the intuitive and interactive dashboard to collect surveys, photos, and videos, and track results all in one place. This app is changing the way businesses collect information while being cost-effective.
Field Agent is very straightforward! Clients only need to create an account to post requests for information (called “jobs”) via the easy-to-use online portal. On the other hand, Agents must sign up and download the app to their smartphones. This way, those that meet the criteria will instantly receive jobs so they can provide the information clients need and get paid. It’s a win/win for everyone!
Dan Sorvik
Led by Dan Sorvik, UXbridge Consulting is an outstanding market research company that offers a broad spectrum of research services. Two key pillars of this business are user experience research and eye tracking services. Using these combined services, UXbridge can provide powerful insights into how people interact with brands, technology and each other.
The eye tracking service helps unpack micro-interactions like re-reading and long fixations. They help to understand the science of decision making. This is how UXbridge Consulting can provide clients with powerful and detailed information, which is presented through visual storytelling, in regards to doing, thinking, seeing, and feeling.
Dan and his team have experience working with a variety of clients and they adopt a collaborative approach, which leads to better results. UXbridge Consulting offers incredible depth and precision; they observe closely how people interact in the digital and physical world to understand the customer journey.
The thing that set UXbridge Consulting apart from the competition is the team’s genuine passion for understanding human behaviour. Behavioural insights gleaned from their vast research toolkit keep clients coming back time and time again. They combine this with a wealth of technical knowledge and global research experience to provide amazing services. If you are looking for a cutting edge research team, contact Dan on +61401595884 or via dan@uxbridge.com.au.
Make sure to go and follow all these amazing market research companies to continue to watch as they make their mark on the world.
