Newborns may rejoice as a new brand was born a few years ago to cater to their clothing needs with style and flair. The little ones may not care, but their parents have been having more fun picking out baby clothes since the brand’s launch. The New York-based LIORE’e baby clothes and accessories boutique founded in 2017 by Daniella Zoharetz, a young mother at the time, creates clothes and accessories for babies that are novel, fun, and stylish. Not that there is a shortage of clothing brands for toddlers, they abound, but many companies turn out baby outfits of shoddy quality so that some parents who want the best for their little ones have a hard time finding something to their liking. However, let’s admit that most parents want to give their kids a special treat.
What made Daniella start the business? “Before I started LIORE’e, I wasn’t happy with the options available. Sure, some clothing lines looked great, but they didn’t sparkle! They didn’t stand out,” explains Daniella. “As a mom, I wanted to do something that combined babies and fashion. So I came up with LIORE’e, and my mission was to create unique, luxury items and accessories, made from premium quality that you would not find anywhere else.” The plan to marry babies and fashion turned out to be a good business idea.
Once launched, LIORE’e saw immediate success and welcoming reviews. Initially known and acclaimed for its signature rhinestone-decorated baby accessories such as bottle tops, pacifiers, and shoes, the brand recently launched a new clothing line.
As a baby’s skin is soft and prone to rash, the material from which clothes are made is critical. LIORE’s new clothing collection for babies up to two years old will be made of premium pima cotton that is luxuriously soft to the touch, which is crucial for newborns and is also incredibly strong.
Clothing sets that LIORE’e will offer will make a great baby shower gift as they will come with premium gift packaging. “My inspiration for the new collection was luxury, of course,” says Daniella. “We love our accessories, but I really wanted to provide an alternative to baby clothing that was pretty, yet designer and made from the highest quality. So we are excited to finally share that with our customers!”
The new collection will be available on the LIORE’e website in March. For the latest news and updates, you can also follow their Instagram.
